Brand Politics: Mascot for Yoguricious

Mascot name: Yogu Gender: Female Favourite drink: Yoguricious Represented item: The clover on her left ear Lucky colour: Green


Computer Games Culture: Games, Play and Gamification

The actions of 'playing' and 'gaming' share similar connotation, however, there are some fine differences between them. 'Play' is defined by John Huizinga as 'A voluntary action or occupation executed within certain fixed limits of time and place, according to rules freely accepted but absolutely binding, having its aim in itself and accompanied by a … Continue reading Computer Games Culture: Games, Play and Gamification

Branding: Values, Manifesto/Mission

Core Values, Corporate Values and Brand Values Source: Values are fundamental. Core values of a company define what a company stands for. Core values can... set a foundation for the organization's culture. guide difficult decisions by determining priorities in advance. help you improve innovation. help you attract the right breed of customers. help differentiate your … Continue reading Branding: Values, Manifesto/Mission

Exhibition Visit: Design Museum

The permanent display held at the Design Museum, Design Maker User, features a variety of contemporary designs, which artists and designers would pay visits to seek inspiration, and understand the historical and cultural contexts behind the creations. The core of this exhibition is to present the relationship and dialogue between three participants, the Designer, Maker, … Continue reading Exhibition Visit: Design Museum

Computer Games Culture: Gaming Communities

The word community is defined by the Oxford Dictionaries as "A group of people living in the same place or having a particular characteristic in common" or "The condition of sharing or having certain attitudes and interests in common". (Oxford Dictionaries) Communities exist in various form   The essence of controversies Gamergate controversy: An online … Continue reading Computer Games Culture: Gaming Communities