What is Graphic and Media Design?

For the first CTS session we discussed about what GMD is – that is, Graphic and Media Design.

In small groups, we brought out and shared each of ours personal thoughts, ideas and perspectives on GMD. We first fragmented the term into three parts, Graphic, Media and Design, then further created mind map as well as listed ideas in relevance to the key term. The denotation of the three words were first to be defined:

  • Graphic
    • As adjective, it is described as giving a clear and effective picture. (Dictionary.com, 2016)
    • As noun, it is defined as a product of the graphic arts, as a drawing or print. (Dictionary.com, 2016)
  • Media
  • Design
    • A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made. (Oxford Dictionaries | English, 2016)
    • to prepare the preliminary sketch or the plans for (a work to beexecuted), especially to plan the form and structure of. (Dictionary.com, 2016)

After defining the denotation of each, our group listed out other connotations, or simply things that relate, or are in expansion of the words themselves. Such as, for graphic we related the term to ‘visual representation’, ‘diagram’, ‘imagery’, ‘animation’, and ‘colours’… etc; whereas for media, we thought of things like ‘magazine’, ‘newspaper’, ‘television’, and ‘social network’… etc. For design, we came up with the ideas of: ‘interactive’, ‘history’, ‘2D and 3D’,  and ‘convenience’… etc.

Eventually, we’ve found out that some of our ideas under each word actually crossover, which definitely link and bring the term ‘Graphic and Media Design’ into a completion. One of the major feature that bring all three words together is “Visual Communication”, which both graphic, media and design encompass media development disciplines.


Dictionary.com. (2016). the definition of design. [online] Available at: http://www.dictionary.com/browse/design?s=t [Accessed 3 Nov. 2016].

Dictionary.com. (2016). the definition of graphic. [online] Available at: http://www.dictionary.com/browse/graphic [Accessed 2 Nov. 2016].

Oxford Dictionaries | English. (2016). design – definition of design in English | Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/design [Accessed 3 Nov. 2016].

Oxford Dictionaries | English. (2016). media – definition of media in English | Oxford Dictionaries. [online] Available at: https://en.oxforddictionaries.com/definition/media#media_Noun_200 [Accessed 3 Nov. 2016].


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