Brand Politics: Company/Organization Research

Whole Foods Market Mission and Values: Core Values: GMO Labels in Whole Foods Market:  


Brand Politics Secondary Research (Book)

Book: Creating a brand identity - A guide for designers, by Catherine Slade-Brookling What is a Brand? A brand is imbued with a set of unique values that deinfes its character and works as an unwritten contract, promising to deliver satisfaction by providing consistent quality each time it is bought, used or experienced. Brands also … Continue reading Brand Politics Secondary Research (Book)

Computer Games Culture: Games, Play and Gamification

The actions of 'playing' and 'gaming' share similar connotation, however, there are some fine differences between them. 'Play' is defined by John Huizinga as 'A voluntary action or occupation executed within certain fixed limits of time and place, according to rules freely accepted but absolutely binding, having its aim in itself and accompanied by a … Continue reading Computer Games Culture: Games, Play and Gamification

Branding: Values, Manifesto/Mission

Core Values, Corporate Values and Brand Values Source: Values are fundamental. Core values of a company define what a company stands for. Core values can... set a foundation for the organization's culture. guide difficult decisions by determining priorities in advance. help you improve innovation. help you attract the right breed of customers. help differentiate your … Continue reading Branding: Values, Manifesto/Mission

Exhibition Visit: Design Museum

The permanent display held at the Design Museum, Design Maker User, features a variety of contemporary designs, which artists and designers would pay visits to seek inspiration, and understand the historical and cultural contexts behind the creations. The core of this exhibition is to present the relationship and dialogue between three participants, the Designer, Maker, … Continue reading Exhibition Visit: Design Museum

Computer Games Culture: Gaming Communities

The word community is defined by the Oxford Dictionaries as "A group of people living in the same place or having a particular characteristic in common" or "The condition of sharing or having certain attitudes and interests in common". (Oxford Dictionaries) Communities exist in various form   The essence of controversies Gamergate controversy: An online … Continue reading Computer Games Culture: Gaming Communities

Computer Games Culture: Game Worlds and Genre

Prejudice in the game world: Specific races are represented as certain characters' in various games. Reading: Playing with Race: The Ethics of Racialized Representations in E-Games by Dean CHan War Games and the Contingencies of Historical ‘Authenticity’ Sports Games, Urban Spaces and ‘Pixilated Minstrelsy’ Action-Adventure Games, True Crime and ‘Other’ Narratives (Grand Theft Auto) Genre and … Continue reading Computer Games Culture: Game Worlds and Genre